Nongshim, South Korea’s No. 1 premium instant noodle brand, officially launched its latest flavour, “SHIN Ramyun Toomba,” in Thailand for the first time at THAIFEX – Anuga Asia 2025. The new product is featured at the Honest Trading booth (Hall 10, Booth MM15) alongside three other renowned Korean brands: Orion, Sooin Sauce, and KHEE Soju. The booth offers product tasting, demonstrations, and engaging activities throughout the exhibition, running from May 27–31 at IMPACT Muang Thong Thani.
SHIN Ramyun Toomba is specially crafted for the modern palate, combining rich cream and cheese flavours with the signature Korean spiciness. It targets consumers seeking premium, innovative taste experiences beyond traditional instant noodles.
Mr. Minsuk Kwon, Sales Manager of Nongshim Group, stated, “Thai consumers, especially the younger generation, are increasingly valuing product quality, authentic taste, and cultural roots. Launching SHIN Ramyun Toomba at THAIFEX marks a key opportunity to connect with Thai consumers and potential business partners.”
In addition to the new flavour, Nongshim is also showcasing its best-selling items, including SHIN Ramyun Noodle Soup, Spicy Chapagetti, Jay Fai SHIN Ramyun Stir Fry Tom Yum, and SHIN Ramyun Stir Fry Cheese—available for sampling at the booth.
Thailand’s instant noodle market is valued at over 20 billion THB, ranking 9th globally with an average consumption of 54 packs per person per year. This presents a major opportunity for Nongshim to expand its presence in Thailand through differentiated product offerings, diverse flavours, and a strong premium brand image.
Honest Trading, a trusted Korean product importer and distributor in Thailand, also features three other top Korean brands: - Orion – makers of iconic snacks like Choco Pie and Kobuk Chips - Sooin Sauce – offering four versatile Korean cooking sauces - KHEE Soju – premium soju is distilled with 100% rice and natural rock water collected from 150 meters underground.
Special highlights at the booth include live Korean cooking shows using Sooin sauces, tasting sessions of Orion snacks, and the debut of KHEE edible perfume that drew wide interest from visitors.
Mrs. Jeslyn Sooin Kim, CEO of Honest Trading, said, “Bringing together four Korean brands in one booth elevates the consumer experience and allows visitors to immerse themselves in authentic Korean flavours. Our mission is to deliver quality, distinctive products from Korea to Thai consumers.”
Visit Nongshim and other popular Korean brands at the Honest Trading booth – Hall 10, Booth MM15 at THAIFEX – Anuga Asia 2025, held at IMPACT Challenger, Muang Thong Thani, from May 27 to 31, 2025.
